The famous brand comes from it's culture: read success reason of JEWELRYEE
Throughout the market is not difficult to find, some out of thin air to concoct brand, often will disappear after a few years operating. The fashion jewelry industry is no exception, there is no shortage copy the photo copy of the so-called brand, artificially coined traces very serious, go to the market can not withstand scrutiny, even itself salesperson do not know Obviously, this so-called brand is just a name. Then copied someone else's mode of operation, punched maximum visibility by advertising, but not reputation is, of course, short-lived.
Branding from cultural to see a brand is good or bad, the first look is her cultural connotation, whether there are attractive, whether it can be trusted, and finally, whether it will resonate and consumers.
So, how to give the brand a good culture? This is not a writer writing fiction, invented can, I once had to ask a lot of experts, the answer given my general conclusion is that: "in line with the targeted market, in line with the industry, in line with the social or history, in line with the humanistic, universal values such as these can be a good brand culture gene. "
Fortunate this year, I planned a newborn's jewelry the brand - JEWELRYEE jewelry brand in the jewelry industry with experts, entrepreneurs and professional managers to explore learning.
Fashion is a constant theme of the pearl jewelry, married love jewelry consumption market view of this, I began planning JEWELRYEE jewelery brand culture allusions, the concept of fashion and taste.
First of all, in the image, including logo design, I focus on fashion and simplicity, beautiful and easy to understand; slogan pass the main value of the brand, namely: JEWELRYEE love life. I want to give the brand a natural not just jewelry product itself, but giving people a vision of the good things and blessings. I believe we are doing brand marketing, sales concept and the product itself, but rather the consumer demand. Say, jewelry consumption is completely spiritual needs, and eat and drink consumption type, the depth of its brand culture is especially important to get consumer recognition you must have with consumers that resonates in common. "JEWELRYEE, love life", a mixture of good meaning of married love and heartfelt blessings meaning ...
In addition, the construction of brand image system, franchise system, VIP system, product system and customer service system, etc., is a difficult and complex process, the system construction is complete, the training is a key training success or failure involves whether successful implement market here also involved in the business management aspects of the problem, the successful operation of nature, a brand, brand building and shaping major, it is more important to the overall team unanimously cognitive and execution is the key.
When planning brand, some people tend to focus only on the elements of the brand's image (such as the design of the company), easy to overlook the combination of products and brands, which is a lot of jewelry company design company image outside the industry, the results look good the image, and market reflects very indifferent reason. As we all know, the brand is a symbol of properties, cultural expression, and communication channels for consumers and brands, if not pay attention to the combination of products and brands, and that the brand is false, the seating of the image can be copied to Lee four, but Joe Smith can do it John Doe has done well, many bosses to spend a lot of VI design costs, and last but do not brand the reason.
In the jewelery brand system JEWELRYEE, in addition to the CIS system's perfect, I especially focused product system product system includes the price system to be divided, and the different types of products, the final purpose is to form a comprehensive rationing mechanisms, products on the market quickly, that increase sales.
After about two months time, including commercials, VI, SI image of the construction and completion of the system content after the first half of 2012, in May, to borrow the 51 markets selling opportunities grand launch of the the Changchun Yatai mall first opened first-home JEWELRYEE jewelry shop, at the same time, other cities have also expand, Jiangsu join gradually improved, and the sale and promotion of the success, the shop feedback in addition to good sales, more highly appreciated by consumers on the image and service . Market research, brand image and connotation of JEWELRYEE greater degree of recognition.
Of course, the successful operation of a brand, the early infrastructure is critical, but also critical to the promotion and maintenance of next involved a lot of professional and market research skills, basis. In short, a good brand of successful operation, the need for an excellent team long to perform, the jewelry industry, competition in the market in the past few years, more good brand will stand out, which not only promote the development of the industry, but also allow enterprises to enhance the profitability ability, really, to win in the future, companies need a good brand power to capture the market; Vintage jewelry industry will certainly there is no shortage of "Apple" like the brand appears.
Branding from cultural to see a brand is good or bad, the first look is her cultural connotation, whether there are attractive, whether it can be trusted, and finally, whether it will resonate and consumers.
So, how to give the brand a good culture? This is not a writer writing fiction, invented can, I once had to ask a lot of experts, the answer given my general conclusion is that: "in line with the targeted market, in line with the industry, in line with the social or history, in line with the humanistic, universal values such as these can be a good brand culture gene. "
Fortunate this year, I planned a newborn's jewelry the brand - JEWELRYEE jewelry brand in the jewelry industry with experts, entrepreneurs and professional managers to explore learning.
Fashion is a constant theme of the pearl jewelry, married love jewelry consumption market view of this, I began planning JEWELRYEE jewelery brand culture allusions, the concept of fashion and taste.
First of all, in the image, including logo design, I focus on fashion and simplicity, beautiful and easy to understand; slogan pass the main value of the brand, namely: JEWELRYEE love life. I want to give the brand a natural not just jewelry product itself, but giving people a vision of the good things and blessings. I believe we are doing brand marketing, sales concept and the product itself, but rather the consumer demand. Say, jewelry consumption is completely spiritual needs, and eat and drink consumption type, the depth of its brand culture is especially important to get consumer recognition you must have with consumers that resonates in common. "JEWELRYEE, love life", a mixture of good meaning of married love and heartfelt blessings meaning ...
In addition, the construction of brand image system, franchise system, VIP system, product system and customer service system, etc., is a difficult and complex process, the system construction is complete, the training is a key training success or failure involves whether successful implement market here also involved in the business management aspects of the problem, the successful operation of nature, a brand, brand building and shaping major, it is more important to the overall team unanimously cognitive and execution is the key.
When planning brand, some people tend to focus only on the elements of the brand's image (such as the design of the company), easy to overlook the combination of products and brands, which is a lot of jewelry company design company image outside the industry, the results look good the image, and market reflects very indifferent reason. As we all know, the brand is a symbol of properties, cultural expression, and communication channels for consumers and brands, if not pay attention to the combination of products and brands, and that the brand is false, the seating of the image can be copied to Lee four, but Joe Smith can do it John Doe has done well, many bosses to spend a lot of VI design costs, and last but do not brand the reason.
In the jewelery brand system JEWELRYEE, in addition to the CIS system's perfect, I especially focused product system product system includes the price system to be divided, and the different types of products, the final purpose is to form a comprehensive rationing mechanisms, products on the market quickly, that increase sales.
After about two months time, including commercials, VI, SI image of the construction and completion of the system content after the first half of 2012, in May, to borrow the 51 markets selling opportunities grand launch of the the Changchun Yatai mall first opened first-home JEWELRYEE jewelry shop, at the same time, other cities have also expand, Jiangsu join gradually improved, and the sale and promotion of the success, the shop feedback in addition to good sales, more highly appreciated by consumers on the image and service . Market research, brand image and connotation of JEWELRYEE greater degree of recognition.
Of course, the successful operation of a brand, the early infrastructure is critical, but also critical to the promotion and maintenance of next involved a lot of professional and market research skills, basis. In short, a good brand of successful operation, the need for an excellent team long to perform, the jewelry industry, competition in the market in the past few years, more good brand will stand out, which not only promote the development of the industry, but also allow enterprises to enhance the profitability ability, really, to win in the future, companies need a good brand power to capture the market; Vintage jewelry industry will certainly there is no shortage of "Apple" like the brand appears.